I don't post to Twitter all that often, but when I'm going to be at the computer for a while I will often open the timeline for people I'm following (either via the web or Twhirl) and see what people are chatting about. I looked at it in depth a few months ago as a possibility for ad-hoc chatter among my geographically distributed team (we ultimately decided to use Campfire instead). Since then, I've had occasional exchanges with people and posted the odd update to my feed.

As of this post, Twitter's down... again... it's pretty amazing that a business with this much buzz and hype around it has allowed itself to become so unstable.

The stories of its frequent downtime, complaints about scalability, and departures of technical staff are regularly cruising through my newsreader. There's even a site that tracks the various "We're down" images that they use when the site is unavailable (the one at right is from the current outage).

I can't imagine what the behind-the-scenes issues are or what sort of challenges their tech team is dealing with... but clearly there's a problem here that they need to resolve QUICKLY. You have to assume that, at some point, people will decide they've had enough and move on to alternatives like Pownce or Jaiku. Or, as Scott Hanselman suggests in this post, maybe an open and standards-based alternative pops up to fill the void.

Lots of people are looking to Twitter as an omnipresent option for quick communication of status info, marketing messages, news delivery, and as an entry point for simple API messages. Most businesses and web properties would kill for that sort of interest and traffic... to have all that opportunity pass by because of stability issues would be such a waste.

On the other hand, imagine the case studies (for both Business and CompSci)...

Technorati Tags: twitter , stability , web architecture

When the Kindle was released late last year, I was skeptical. I like the idea of an e-book reader, but it's so expensive. Eventually, a few things occurred that convinced me to order one:

• I contemplated having instant access to major papers like the NY Times and Washington Post each morning, as well as local papers like the Denver Post.
• I took a family trip and packed a bunch of books to take with me. I typically have a few books that I'm reading at once -- some fiction, a non-fiction, and a technical book. I can't two of the same type at once, though, lest I get facts or characters mixed up.
• I saw the screen in person.

So at the end of March, I placed my order and started the backorder wait. It arrived a couple of weeks ago and, since then, it looks like Amazon's manufacturers are caught up. My total wait was almost three weeks (18 days), but at this point, the Kindle product page on Amazon.com says that it's in stock and available for shipping... they're even showing photos of an Amazon warehouse with pallets of Kindles.

Short Review

Overall, I'm pretty happy with the device. I'm not yet 100% convinced that I'll always be a paperless reader (when content's available), but if I have a choice between paper version and Kindle version, I think paper will be a rare exception rather than the norm.

Longer Review

Some other thoughts (in no particular order):

• The design's general "look" an aesthetics are not terrible, but not great either. I'll call it "functional." Some of the reviews and feedback out there have really bashed the industrial design of this thing -- calling for Amazon to hire some Apple designers and that sort of thing. I actually don't think it's quite that bad. It certainly is smaller and lighter than I expected it to be (both are good things!).
  
• The design's high points are the screen (the e-ink is AMAZING. No, seriously... AMAZING!), providing an integrated keyboard (vs on-screen "soft" keys), and the main navigation element -- the scrolling wheel/button. The wheel is a very easy way to move through your library, look things up, bookmark, etc. I don't know what the material is they're using to indicate the scroll position along the right margin, but it's pretty cool and works well even in low-light (the Kindle is NOT backlit).
  
• The design's main low point is the fact that 75-80% or so of both sides of the device are dedicated to buttons for Next/Prev page. It's WAY too easy to hit those buttons accidentally. I'd have preferred to see the top 50% of both sides dedicated to buttons so that there are more ways to hold it without accidentally hitting them. Also, the device can play MP3 and audio books - but the volume buttons and headphone jack are on the bottom. If I'm reading in bed, I'm usually holding it from the bottom or resting it on my chest as I read. Also not great - the power on/off and wireless on/off buttons are on the back of the device, which make them hard to reach when its in the cover. On the cover front -- it's not bad, but lots of people seem to have flakey covers that don't really "grip" the reader as it should. Mine seems fine... I definitely prefer reading with it in the cover as that gives me more flexibility in how I hold it. I can see getting a different cover later, though, that holds the Kindle in place at all four corners.
  
• From a software/functionality perspective, I'm very impressed. With the wireless turned on, it's very easy to search and navigate the online Kindle store. You can buy material right from the device and it shows up within a minute or so. Very slick. When looking at a book's product page on the device, you have the option to "Save for Later" (essentially bookmarking the product page) or you can download a sample chapter. When browsing the Kindle store from your PC, you can send a sample chapter to your device with just one click. In either case, the sample is on the device in less than a minute. When viewing your library on the device, you can change how things are sorted and set filters for books, periodicals, or both. Personally, I'd also like the ability to organize things into folders and show/hide downloaded samples.
  
• The "lookup" feature is slick - you can choose "lookup" on any line of text and it provides quick definitions for each of the non-trivial words in that line of text. You can further dive into each word for a more in-depth definition, or search the web and/or Wikipedia for the word.
  
• Speaking of the web, there is an experimental web browser on the device... it seems similar in capability to the Pocket IE browser I have on my Windows Mobile phone. Plain HTML pages are fine -- but sites that use any sort of Flash, JavaScript, or fancier rendering will suffer. Still, it's good enough for occasional basic use.
  
• The keyboard is usable enough for searches and quick notes, but not something I'd want to compose long email messages with. Conveniently, it's got a dedicated "Search" button that calls up a context-sensitive search bar from anywhere (i.e., if in the Kindle Store, the Search bar will search the store for your criteria). There are also shortcuts you can use in the search bar to search other contexts - @wiki searches wikipedia, @store searches the Kindle store, etc. There are a few other shortcuts, such as ALT+T, which displays the current time in the corner (humorously, it often shows it in plain English ("six minutes till four").

There are some things I'd like to see changed down the road, either through firmware or in a later hardware generation:

• It seems there's no relationship between my on-device "Save For Later" selections and an Amazon wishlist. I'd much rather have a Kindle-specific wishlist that I can add to and manage from both the device and the Amazon.com site. Even if I create another Wishlist on the site and force myself to use it just for Kindle books, I don't see a way to get at that wishlist from the device. And while I can use the "Send Sample Chapter" option from the site, I can't add something to my "Save for Later" list from the site.
  
• For subscriptions, such as the New York Times, I'd like to be able to tell it how many days I want to keep on the device by default. Currently, it stores several days of periodicals... choosing NY Times from the "Home" list displays all of the publication days so I have to make another selection. Since all of my Kindle content is backed up and available from Amazon (should I delete it from the device), I'd like an option to only keep the most recent issue of a periodical. It's rare that I'd want the Saturday paper on Sunday... so delete it when Sunday arrives and I can manually download it if the need arises.
  
• I want to see more content, particularly with magazines. The list of available magazines is pretty slim... I'd love to see Wired, Esquire, Inc, and a few others become available. I recognize that the lack of color and quality photos would be a sacrifice for magazines, particularly for something like Wired, but I'd forego that for the convenience of having the article content with me all the time.
  
• No "Chronicles of Narnia" in Kindle form?! There's also little in the way of Tom Clancy, John Grisham, and classic Stephen King (if you're into those authors).
  
• You can subscribe to blogs on the device, but most of them are $1.99/month. Not a freakin' chance, Amazon. Between Newsgator Go on my phone, FeedDemon on my PCs, and the basic web browser built into the Kindle, I can't imagine paying for content that is available for free in so many other ways.
  
• The price has GOT to come down... I thought long and hard about this purchase. Ultimately, I figured I could Ebay the device if I decide I don't like it and recoup most of my cost... so I went for it. If it were $100 cheaper, though, I think it'd be more of a no-brainer. I suspect a lot of the cost is tied up in the "Whispernet" wireless service (provided by Sprint) - which doesn't cost the customer anything after the initial purchase.

Again, I'm very happy with the purchase and haven't had any buyer's remorse at all. The Kindle has been with me constantly over the last couple of weeks and... so far, at least, the convenience of having lots of different reading material on me all the time is worth any of the drawbacks I've run into.

Technorati Tags: amazon , kindle , amazon kindle , ebook , review

Looks like Amazon is starting to shorten the delay on Kindle orders... when Jeff Bezos posted this on their front page apologizing for the long shipping delays, the typical wait was six weeks (with some reports of almost 8 weeks!).

In his open letter to customers, Bezos promised they were ramping up production and hoped that, within a "few weeks", they'd be able to announce enough stock for same-day shipping... and backorders would be a distant memory.

At the time, I hadn't yet ordered one... but I had been considering it for weeks. I have to admit to not (yet) being 100% convinced that an e-book reader will be for me. However, I typically have a few things I'm reading at once (fiction, non-fiction, a tech book, magazines, etc)... so the idea of having all of that (along with some reference material) with me all the time is very intriguing. After taking a trip last month where I brought a few fairly thick books (and wanted to bring a couple others), I figured I'd give it a shot. What's the worst that can happen -- I hate it, put it on Ebay, and possibly take a slight loss on it (though Ebay sales are currently closing for well over the Amazon retail price). So we'll see.

Anyway, I pulled the trigger and went for it. I ordered on March 31, settled in for a 6 week wait, and was surprised to get this email tonight (2 weeks to the day from my order):

We now have estimated delivery dates for the Kindle order you placed
on 3/31/08, #XXX-XXXXXXX-XXXXXXX. We are now estimating that
your Kindle will arrive between 4/22/2008 and 4/29/2008. We'll contact you
again to let you know when your order is shipped.

Based on the Kindle forums, Amazon's shipping then slightly earlier than their estimates - so with some luck I'll see it early in the week after next.

Technorati Tags: amazon , kindle , ebook

The other day, I posted some thoughts on why I think data visualization has recently become more popular. Among the reasons I mentioned was the fact that visualizations have become more familiar and accessible. Along the way, lots of creative people have begun to create visualizations for things that aren't typically displayed in charts, maps, or other graphical representations.

Things like song lyrics. Or video games. Or the minutiae of their lives. Seriously.

Let's start with song lyrics... over the last few weeks, lots of people have begun to upload charts that represent the lyrics from popular music. I caught wind of it via some blogs posts a while back and have cracked up at some of the charts people are creating. As always, a picture is worth a thousand words (or a hit song).

The chart above (from Flickr user Nusm) is a graphic representation of Bill Withers' song, "Ain't No Sunshine". The one to the right (from user jrgkgb1) is from "Every Little Thing She Does is Magic" by the Police.

There is a Flickr Photo Pool called "Song Chart" where some very creative people have been adding more and more examples. Some of them are obscure songs that I don't recognize, while others are from popular music and instantly recognizable.

The pool appears to have been started by Flickr user "boyshapedbox", who is himself responsible for dozens of great examples. The first one I came across, was a Venn diagram of "Sweet Dreams" by the Eurythmics. Instantly familiar.

One awesome response to the "Sweet Dreams" diagram came from commenter "elizaday418":

"well. who am i to disagree?"

If you're familiar with the song, that's hilarious. If you're not... trust me, it's still hilarious.

As you might guess, the goal with most of these is not necessarily to create "academically correct" data representations. The goal is simply to entertain, which I think is an important part of raising an awareness and understanding of modern data visualization.

Most readers and consumers of information are familiar with basic chart types -- lines, bars, and pies. What people are not always aware of are which types of charts and diagrams are best for what they want to communicate. Newer, less traditional charts are also starting to be increasingly used - such as the treemaps used in utility programs and this timeline-based area chart used last week in the New York Times to show box office receipts over time. As the art and science of visualization advances, expressing humor in visual form is a great way to maintain interest among readers.

Graphic designer Joel Friesen created a slideshow of charts and diagrams as a way to express why a woman should date him. Pie charts are used to express the number of people who think he's nice versus the number that think otherwise. A line chart is used to represent the levels of his wit, sexiness, and charm over the years. Potential dates will be glad to see that the "number of puppies kicked" chart remains a flat line at zero. Unfortunately for Joel, the woman he created the charts for left ultimately left him. And stole his rice cooker. Thankfully, he had an awesome set of charts he could turn into a humorous "letter to shareholders  for Joel, Inc." (included at the above URL).

Projects such as “online dating” have opened up entire fields that were, up till now, totally ignored. I have increased personal appearances in dating activities such as “the pub”. Meeting one on one with potential clients has increased the likelihood of acquiring dates.

Similarly, Craig Robinson has created a series of pie charts to serve as an "audit of my life so far." Some of them are hilarious, such as "% of life living with a beard" or "% of neighbors I've been friends with", while others are more somber, such as "% of life that my father was alive". The top of the presentation features small photos of Craig, taken throughout his life at 4-5 year intervals.

Nicholas Felton has created a "personal annual report" for the last three years (see 2005, 2006, and 2007). These incorporate more than just pie charts, though and, in addition to being humorous visualizations of data, they're also wonderful pieces of art. Given the detailed tracking in the content, they also leave me wondering how Nicholas manages to log some of this information throughout the year. His reports have included number of flights taken (including their relationship to distance to the moon), average temperatures throughout the year, house plants killed, museums visited, date of discovery for first gray hair, quantities of taxi and subway trips, and restaurant visits by food type. Awesome.

One other talented designer to point out is Jessica Hagy, who creates small charts and diagrams at her "indexed" blog -- each entry is simply an index card with a humorous visualization. How she manages to put one or two of these up each day and keep them so fresh and entertaining is beyond me. A collection of her work is now available in book form. For example:

Some other miscellaneous examples:

• The infoshetics blog, mentioned in my previous post, also recently had an entry pointing to some very funny examples of humor in visualization.
• Wall Street Fighter, a humorous blog about making money, posted a list of other examples back in December (including one of the earlier examples I've seen from the song chart meme).
• And finally... one of my all-time favorite "chart-jokes" (found via "Boing Boing", but I've since seen examples of it in a number of places -- not sure who the original creator is):

Ok readers (both of you)... which ones have I missed? Make me laugh.

Technorati Tags: humor , data visualization , infoporn , charts , jokes

Data Visualization (or "Infoporn" as I like to call it) has been a passion of mine for many years. Most of my career as both a developer and manager has been in the development of software that visualizes large sets of data. For the most part, my work has been around energy industry data but I'm often up late into the night tinkering with data sets I find online.

Over the last couple of years, the visualization of data has taken off and become much more popular than in the past. What used to be the exclusive domain of formal textbooks and students in specialized design programs has become accessible to a wider audience. As I think about it, I suspect the reason for this growth in popularity is the convergence of several factors:

• There is a TON of public data available online. Over the years, I've collected a variety interesting large public data sets, such as AOL search data, Enron email messages, and Netflix movie ratings. Peruse the "publicdata" tag on del.icio.us and you'll find more data than you can shake a chart at. In addition, the popularity of web services and public APIs for data has exploded in the last couple of years. These are ideal for fetching current, dynamic data including weather, stock prices, and other financial data. There are also web sites that catalog the wide variety of web service APIs available online. The popularity of online "mashups" (the combining of two or more web services to create something completely new) has grown very quickly, particularly with the arrival of online mapping services like Google Maps and Virtual Earth. These days, popular web sites that don't provide an API for programmatic access quickly catch heat for their omission.
  
• Data has become "social" -- though in a "Web 2.0" world, what hasn't? Seriously, there have been some great "social data" sites cropping up over the last couple of years. These sites let anyone upload, visualize, browse, and share their data. Don't like the way some data on these sites is represented? Chart it yourself. The hallmark examples here are Swivel (blog) and Many Eyes (from IBM, also with a blog), though there are other similar sites as well.
  
• Visualization tools have become more commonplace. In addition to Microsoft improving the charting tools in each new version of Excel, nearly every programming language out there has 3rd party graphics and charting libraries available for it. For many developers, adding basic charting capability to an application has become a fairly simple, plug-and-play affair. That said, it's still too easy to create charts that are ugly and do a poor job of communicating information. In the same way that the rise of desktop publishing tools in the 80's and 90's made for a lot of horrible newsletters and brochures, the increasing number of charting and visualization tools means we're seeing a lot of really bad data presentations. Go ask Edward Tufte (a "founding father" for modern data visualization) about PowerPoint or Stephen Few about BusinessObjects to see what I mean (Few refers to the charts from one Business Objects product as "data visualization Happy Meals" -- not a compliment). Still... it's an exciting time right now for this field.
  
• Development tools have improved greatly in their handling of data. Most development platforms/environments have some sort of abstraction layer or available data-access tools to easy the querying and manipulation of data. For dealing with local data, it's rare to have to write new code from scratch to ingest and parse data -- most tools have libraries for standard formats like XML or CSV, as well as straightforward APIs for working with relational databases. For remote data, there are lots of tools that quickly generate a local proxy or wrapper around standard web services.
  
• The development tools for creating and manipulating graphics have similarly improved. Writing code to create on-screen graphics used to be something that an elite few programmers could do -- it typically required very strong C++ skills, in-depth knowledge of complex graphics libraries, and a background in physics and 3D modeling. Now, most modern platforms have relatively approachable APIs for drawing points, lines, regions, and text on screen - as well as simplified APIs for 3D manipulation.
  
• Also on the graphics front, there's Processing - a development environment designed and developed specifically for visualization. It's built on top of Java, but its creators (Ben Fry and Casey Reas) and collaborators have done a great job of balancing approachability (for designers or those new to programming) and power (for those who want to create advanced, interactive visualizations). If you're interested in checking out Processing (which is free and open source and a lot of fun and so you totally should), I'd recommend Fry's book, "Visualizing Data" (published last year by O'Reilly)... Jeff Atwood calls Fry "Edward Tufte armed with a compiler" and I've found the book to be an excellent walkthrough for Processing. Additionally, it's good introduction to the thought process involved with creating an effective visualization.
  
• Computing power and storage are cheap and plentiful. It takes a lot of processor cycles to render graphics and a lot of storage space to keep all that data. Thankfully, even a "low-end" machine these days has a ridiculous amount of processing power and 250GB hard drives are a common starting point for hard drive sizes. I recently purchased a 750GB drive for my Windows Home Server machine and its cost was roughly $.20 per gigabyte. While marveling about that the other day, it occurred to me that my very first hard drive (a 10MB noisy beast given to me in the late 80s by a generous uncle) would be insufficient to hold even ONE raw photo from my new camera (a 12-megapixel Nikon D300). Insane. Thank you Mr. Moore and Mr. Kryder.

Given all of the above, it's a great time to be a data geek. Even if you're not interested in designing visualizations of your own, there are lots of blogs and sites that catalog the best infoporn from across the web. It's amazing to see so many projects coming out that are both informative and aesthetically pleasing. The thumbnail below is an example from this week - it's essentially an interactive "area chart over a timeline" showing the Box Office Receipts for movies from 1986 to 2007, designed and built by the New York Times data visualization team (they've been doing some amazing stuff recently).

In addition to checking out my del.icio.us "infoporn" links, you might want to look over some of the feeds I've subscribed to:

• http://infosthetics.com/
• http://datamining.typepad.com/data_mining/
• http://flowingdata.com
• http://www.neoformix.com
• http://www.visualcomplexity.com
• http://junkcharts.typepad.com/junk_charts/
• http://visualmethods.blogspot.com/

In coming posts, I'll link to some of examples of visualizations that I find to be the most impressive, informative, and even humorous.

Technorati Tags: data visualization , visualization , infoporn , processing.org , ny times

Five months it's taken to get to this point... but it looks like I can finally say that the Xbox 360 DRM issues I've complained about in the past are currently resolved. First, a brief summary.

• In August, my Xbox 360 died and needed to be sent in for repair.
• In October, I got a replacement console (different serial number), which Microsoft sent in lieu of having me wait for my original console to be repaired. Plug the hard drive in and it looked like we were good to go.
• In early November, we realized that other profiles on the console (for my wife and older daughter) couldn't play the Xbox Live Arcade games we purchased. They were stuck in trial mode... further, my profile (with which the games were originally purchased) could only play them when logged in. I called the 800 support number and was told that they needed to "re-associate" my console's serial number with the licenses for those games -- and that it would take 2 to 4 weeks. I was (and still am) stunned that it wasn't a quick, 10-minute fix but didn't have any choice. So I waited.
• Around the holidays in December, it still hadn't been fixed so I called again. This time, I was told that it would be fixed but that there was NO timeframe at all provided. "Hopefully soon" was all the support person would tell me... that is, until he hung up on me. This was the low point, as the Xbox Live service was offline a LOT over the holidays, which meant that NOBODY in the house could access those games.
• In January, I emailed Major Nelson about it (as he requested people do in a thread on the Xbox forums). No response. Oh, and to apologize for all that downtime over the holidays, Microsoft gave away a free Xbox Live Arcade game. Ironic, huh?

A few days ago, I checked back in on a MASSIVE thread over in the Xbox forums. As of this post, the thread's up to 150 pages - PAGES! There were posts that kept track of who had been hosed by this issue for the longest period of time. Lots of people were in the same boat as I am, waiting several months. But over a period of a few days, some of those people were reporting that they had suddenly been able to access their Xbox Live content. They simply had to re-download it to their console (which re-fetches the license info), after which it worked as it finally works as it should have all along. That re-download step is something I've done just about every week since August - it's what the support techs said "should" resolve the issue. Until this week, it didn't.

As of Thursday, though.... it looks like it's working as it should. And an 8-year old little girl can FINALLY get back to her quest for Marble Blast Ultra achievements. A hardworking housewife can wind down in the evening with a little Bejeweled.

Throughout this saga, it became clear that this was a big problem for a LOT of people. If the failure rate for the 360 is truly 16%, then that's nearly 3 million consoles that have failed (based on Wikipedia's figure of 17.7 consoles sold). Even if you assume that just a third of those has ever been used to purchase Xbox Live content (Arcade games, TV shows, movies, etc), then that's almost A MILLION people who could be affected by this problem. Clearly, this is a major failure on the part of Microsoft.

How SHOULD it be handled? Ideally, the content wouldn't be DRM'd at all. My opinion is that DRM punishes the people who want to do the right thing, while the IP thieves are always going to find some workaround.

But if being DRM-free isn't an option, then it should be handled the way it's handled on my iPod. I can choose to "De-Authorize" my iTunes music on my computer and my iPod. If I get a new computer or iPod, I simply Deauthorize the DRM'd content on the old device and that frees it up to be played on the new one. If a hard drive on a computer fails, or an iPod simply dies, and you don't have the ability to Deauthorize that device in advance -- well, a quick email/call to Apple resolves it IN MINUTES as they re-set the authorized playback devices for you.

Ideally, that should have been done right away when Microsoft sent me a replacement console. By the time it showed up in October, my content should already have been associated with the new ID. Worst case, it should have been handled quickly when I noticed it and called in November. Apple can do it... and they're not even a database company.

Jeff Atwood wrote about the issue earlier this month, when he realized that the DRM content he'd purchased on an Xbox 360 at his office couldn't be used on the Xbox 360 that he bought at home. To get access to the content he'd already paid for, Jeff opted to purchase it again -- to the tune of $140 worth of content. I disagree with his solution, as I think it punishes someone who's simply trying to do the right thing... but a guy with a Rock Band addiction might be forgiven for overpaying to get his fix.

The "Official Xbox Magazine" site named this issue the Number One thing for Microsoft to address in its 2008 New Years resolutions. Couldn't agree more.

Consumer advocate site "The Consumerist" posted an item on it this month as well, detailing the story of "Kevin." This guy has apparently been told by an escalation tech at Microsoft that he can "hopefully" expect it to be resolved "some time in 2008"! Unreal.

And there are no shortage of individual blogs detailing similar stories.

Understand - I'm pretty much a Microsoft guy. A fairly happy Windows user. A very happy Windows Home Server user (gotta blog that experience still). A .NET developer. A development manager using Microsoft tools (by choice). I know there are lots of horror stories out there and no shortage of anti-MS vitriol, but most of the time, I'm pretty happy with things.

It's unbelievable to me that this issue has allowed to get so big... and that the frontline support technicians aren't able to resolve the problem during a quick phone call.

Now that it's fixed, let's hope the replacement console isn't in the 1-in-6 that will fail the way my first one was. In the meantime, if you need someone to beat up on in Guitar Hero III, my gamertag is OneLeftyFoot.

Technorati Tags: xbox 360 , xbox live , drm , oxm , codinghorror , major nelson , consumerist , customer service , itunes

According to the New York Times (via Consumerist.com), the president of Salesgenie.com has apologized for his company's Super Bowl commercials. The animated ads depicted panda bears speaking in Chinese accents and a main character (named Ramesh) who spoke in an Indian accent.

The thing I find really funny is that the company president, Vinod Gupta, apparently developed and wrote the commercials himself. It's funny to me for a couple of reasons -- first is that the guy spent more than $2 million for EACH 30-second ad, but couldn't be bothered to get professional ad people involved (the animation was done by an outside firm, but not the writing/development). The second reason I find it funny is that the Monday commercial wrap-ups across the web universally panned the commercials as lame, ineffective, and offensive. It's one thing to go your own way and not bring in professionals... it's another thing to fall on your face in the meantime.

Salesgenie is actually a part of InfoUSA and Mr. Gupta is the Chairman and CEO of InfoUSA. He wrote the company's ad spots that run in last year's Super Bowl as well. That's right, the chairman of a company whose market cap is nearly $500 million decided to write his own commercials, two years in a row. So he did. Poorly.

The commercial for Salesgenie during the Super Bowl last year was poorly received, but in that instance the complaints were about what viewers perceived as low production values and a hard-sell style.

The Salesgenie commercials were poorly regarded in many surveys, polls and reviews of this year’s 54 Super Bowl ads.

 

For instance, in the 20th USA Today Ad Meter survey, the pandas spot finished 44th and the salesman spot finished 49th.

 

In a survey of blog posts about Super Bowl spots by Collective Intellect, the Salesgenie commercials drew the most negative discussion.

 

Personally, I think Mr. Gupta should apologize to the viewers who have had to watch his commercials. They're horrible.

They are spending some big-time money, though, as one of the Fox pre-game shows was sponsored by Salesgenie and there have been print ads running recently in various national business magazines. And while the stock market's been fairly volatile across the board the last couple of weeks, it doesn't look like Wall Street was too hip on the ads either. Here's the financial equivalent of some Monday-morning quarterbacking earlier this week:

The whole premise of their ads is "100 free leads for your sales peoples." And, for some reason, that just cracks me up... I know the InfoUSA model is to have giant databases of people and businesses, with attributes assigned to that data so they can slice it and dice it based on demographics.

Nonetheless, the idea that a sales group would get value out of some generic "leads" database makes me wonder... doesn't the value of those leads depend on what I'm selling? Suppose my niche is high-end lizard-care products for exotic reptiles? Software aimed at meteorologists who monitor currents in the North Atlantic? USB sushi flash drives? The InfoUSA business has obviously done well, and I'm certainly no salesperson... so maybe it's just me that finds the whole "100 free leads" thing kinda funny.

Or maybe it's funny because it reminds me of Glengarry Glen Ross and the complaining the sales guys did about "the leads". They didn't have "the good leads"... 'cause Mitch and Murray sent them the crap leads! Man, it's time to watch this movie again.

Technorati Tags: super bowl , commercials , glengarry glen ross , sales genie , marketing